How To Design for Instagram Reels Covers
Instagram reels is one of the hottest things about Instagram right now. Reels has a very higher chance of success due to its prime positioning in the Instagram app. Considering Reels is now a part of your main Instagram feed, Instagram reels visual aesthetic is as important as your main feed.
If you are a business or a creator who is very particular about your Instagram feed aesthetics, Reels might mean adding new thumbnails for all your Reels content. Your Reels thumbnails need to be designed as per your brand palette too. For you to maintain your Instagram feed branding on point, it’s important for you to make sure your Reels cover as aesthetically aligned with the rest of your Instagram content. If your Reels thumbnails are not designed well, it may disrupt the flow of your Instagram grid.
REELS DIMENSIONS:
Reels, just like IGTV are also supposed to be filmed in 9:16 aspect ratio, but when you share them to your feed, they are cropped down to 4:5. This makes it all the more tricky to design Reels covers in a way that it looks perfect on your main grid as well as your Reels page. If you plan on adding your Reels content to your main page, make sure that the text on the Reels cover should appear exactly in the centre i.e within the 4:5 aspect ratio. Instagram will crop the top 15% and the bottom 15% off your Reels video in your newsfeed display.
DESIGNING YOUR REELS THUMBNAILS
Instead of picking a still from your Reels video, I would recommend you to design a thumbnail for your Reels content especially if you are sharing your reels to your main page. Creating your own Reels covers or thumbnails will ensure a smooth aesthetic flow of your Instagram page. Having a reels cover will also make your followers notice what your Reels are about.
CUSTOM REELS THUMBNAIL DESIGNS ON CANVA
Designing for Reels covers is especially challenging because of its multiple aspect ratios on different grids. Popular designing tools like Canva, Over don’t yet seem to have templates for IGTV and Reels covers yet.
But, don’t you worry because I have got you a set of 15 Reels cover design templates that are fully editable and customizable in Canva. Whether you are an entrepreneur, product seller, service-based business owner, content creator etc. this set of Reels cover designs are perfect for you. These reels covers are really easy to edit and customise to your brand colors and font styles. You will get your reels cover done faster, with less effort, and also have a variety of designs to choose from.
The Instagram Reels Design Templates work for Reels, IGTV, and live stream content too. They are fully layers and well organized on Canva so you do not have to struggle to design with image placement, text location etc. All you have to do is edit text and colors as per your brand palette.
Ready to create your on-brand Instagram videos and level up your Reels thumbnails? Get these Canva templates for yourself right away.
Check them out here. Hopefully, in 2021 you won't have to waste time creating covers that look great on your feed as well.